Guest post by Aimée Lopez of Copy Unleashed "I make clothes, women make fashion." - Azzedine Alaïa As a copywriter who specialises in the retail and e-commerce worlds, I have learned a thing or two about writing for fashion that resonates with consumers. To start your endeavour, you need to sell your brand with written… Continue reading Five Helpful Writing Tips for Your Fashion Business
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REFRESH. Christmas 2020 trends for fashion & home brands and consumers
There is no getting away from the fact that Christmas 2020 will not be like any Christmas we have previously known either as a brand or a consumer. But that doesn't mean Christmas has been cancelled. it just means there needs to be a bit more thought put into your offering as a brand and… Continue reading REFRESH. Christmas 2020 trends for fashion & home brands and consumers
My top 7 fashion tv shows for Lockdown or anytime!
My top fashion tv shows for lockdown down time!
Work from home fashion (no leggings allowed!)
Times are so uncertain and there is a lot to take onboard with many reasons to feel anxious in the current climate. There are, however, many online resources to help you with this and I really do urge you to seek them out if you need to regain a sense of perspective or be reassured.… Continue reading Work from home fashion (no leggings allowed!)
Expert Design, Development & Mentoring for Outdoor, Lifestyle & Heritage Brands 