I’m Deedee, founder of T.H.O.C Fashion Design & Development studio. Very pleased to meet you!
I am a former head of design for global brands turned independent fashion consultant and design specialist. With 15+ years of international experience for some of the largest retailers and indie businesses alike, I’ve worked on every aspect of fashion design & development, creating collections, managing teams along with reviewing, sourcing and negotiating with factories. My background is in luxury sports/lifestyle/activewear with a speciality in knitwear and since opening the studio I have worked on all product ranges and garment types.
I now work with startups and independent brands and am passionate about supporting you through your brand launch or helping you on the next steps of your design journey. My goal is to demystify the business of fashion and arm you with the knowledge that is difficult to find if you don’t have industry contacts. Together we will make this a fun and inspiring process for you and get your ideas into production and ready to sell. With my down to earth and honest approach, not often associated with the fashion world, I will mentor you through this sometimes overwhelming process of launching or growing your clothing brand.
Andree is fantastic, she made me feel more confident in my idea. She’s helped me with my next steps and I look forward to completing this project with her.”
Leila – 6 month 1-1 consulting for her start up brand. ‘LYELLA’ -UK
Want to work with me?
My 360° view of the industry will help you develop your ideas whilst supplying you with the confidence needed to grow and build your brand.
Since starting the studio I have worked with many brands and designers from the U.K, Europe and the States amongst others. Working with you to help realise your dreams, pass on the knowledge and expertise I have acquired and get great products out into the universe!
How did I get here?
After receiving my BA Hons in Fashion Design and Marketing, I spent many enjoyable years working for global companies such as the Napali Group (Quiksilver Europe, Roxy, DC shoes) as head of design, Sarah Louise ltd, John Partridge…as a senior designer and design manager, running entire design departments, bridging the gap between design and production and creating products that sold in the hundreds of thousands of units.
In 2017, having already left the global industry to launch my own brand and being asked for brand advice on numerous occasions, I felt the time was right to use these years of experience to benefit others in their quest to build a brand. And so I founded T.H.O.C Fashion Design & Development Studio.
As I briefly mentioned above, I also have my own independent brand and that’s the key. I know exactly what you are going through, every stage needed for an independent and larger brand alike. For startups or established brands, I can help because not only do I have the experience from working for global brands in-house and independents through the studio, I’ve been through it all first hand myself!
British/Liverpool born and bred, I now spend my time between the beautiful French Basque country and the U.K with my French Basque husband, two Anglo Basque kids and our rescue cat Stevie -named after Steven Gerrard the Liverpool footballer. Blame the kids not me!!
In my spare time you can find me speed walking around the bay, headphones in and listening to a favourite podcast or two, road tripping around Europe with my gang in search of inspiration and adventure or indulging in self-care which is crucial to a positive business mindset. I am also obsessed with vintage shopping, sustainability in life and in fashion and sparkly socks with a great pair of brogues. In fact, sparkly socks with just about everything 😉 Oh and guilty pleasure is any kind of reality t.v competition, bake-off, strictly, Masterchef and nice, non-scary series… My threshold for nonsense is pretty high!
Welcome welcome, enjoy the visit and drop me a message about anything you need help with. I’m all ears. Deedee xx