Hello there!

I’m Deedee, founder of The House of chickaDee Design studio. Very pleased to meet you!

I am an independent fashion design specialist, product developer and brand consultant. With over 15 years international experience within the fashion industry, working on every aspect within design and development I can honestly say, I know my stuff.

How did I get here?

After receiving my 2:1 BA Hons in Fashion Design and Marketing, I spent many enjoyable years working for various amazing companies such as the Napali Group (Quiksilver Europe, Roxy, DC shoes), Sarah Louise ltd, John Partridge…as a senior designer and design manager, running design departments and managing teams of 15 people upwards.

In 2016 I thought the time was right to go it alone and use these years of experience to benefit others in their quest to build a brand or who needed an expert independent designer/consultant/product developer on a more periodical basis. And so I founded The House of chickaDee design Studio.

Since starting my independent journey I have worked with many brands from the U.K, France and the States amongst others. I love the spontaneity and challenges working with brands from all over the globe brings.

Want to work with me?

I have a vast knowledge base from the initial creative design process to tech packs and working with a manufacturer, right through to production. The House of chickaDee  Design Studio offers a number of services which can be discussed so as to best suit your needs.My ‘services’ section will give you a complete list of my areas of expertise.

My goal is to make this a fun and enjoyable process for you whilst getting your ideas production ready. I have a friendly yet thorough approach and love getting to know  my clients and their way of working.

Working on a freelance project for an independent brand

What else do I do?

What? There’s more you say? Yes, not content with helping others, I also have my own independent fashion brand and that’s the key. I know exactly what you are going through, every stage needed for an independent and larger brand alike. For start ups or established brands, I can help because not only do I have the experience, I’ve been through it all myself!

I have a small but lovely, off the peg range and also design made to measure and bespoke items for private clients.


Oh, and along with my collaborator, I run dressmaking and pattern cutting workshops so if you have any garment construction queries, I can also help with that…


British/Liverpool born and bred, I now live in the beautiful French Basque country with my French Basque husband, two Anglo Basque kids and our rescue cat Stevie -named after Steven Gerrard the Liverpool footballer. Blame the kids not me!!


Welcome welcome, enjoy the visit and pop me a message about anything you need help with. I’m all ears. X