Hello there!

I’m Deedee, founder of T.H.O.C Fashion Design & Development studio. Very pleased to meet you!

I am an independent fashion design specialist, product developer and brand consultant. With over 15 years international experience within the fashion industry, working on every aspect within design and development I can honestly say, I know my stuff.

How did I get here?

After receiving my 2:1 BA Hons in Fashion Design and Marketing, I spent many enjoyable years working for various amazing companies such as the Napali Group (Quiksilver Europe, Roxy, DC shoes), Sarah Louise ltd, John Partridge…as a senior designer and design manager, running design departments and managing teams of 15 people upwards.

In 2017, having already launched my own brand (The House of Chickadee) and having been asked for brand advice on numerous occasions, the time was right to go it alone and use these years of experience to benefit others in their quest to build a brand. And so I founded T.H.O.C Fashion Design & Development Studio.

Since starting my independent journey I have worked with many brands from the U.K, France and the States amongst others. I love the spontaneity and challenges working with brands from all over the globe brings along with the huge satisfaction of helping them realise their dreams and get good product out into the universe!

Want to work with me?

I have a vast knowledge base from the initial creative design process to tech packs and working with a manufacturer, right through to production. The Studio offers a number of services which can be discussed so as to best suit your needs. The ‘services’ section will give you a complete list of my areas of expertise.

My goal is to make this a fun and enjoyable process for you whilst getting your ideas production ready. I have a friendly yet thorough approach and love getting to know  my clients and their way of working.

Working on a freelance project for an independent brand

What else do I do?

What? There’s more you say? Yes, not content with helping others, I also have my own independent fashion brand and that’s the key. I know exactly what you are going through, every stage needed for an independent and larger brand alike. For start ups or established brands, I can help because not only do I have the experience, I’ve been through it all myself!

I have a small but lovely, off the peg range and also design made to measure and bespoke items for private clients.


Oh, and along with my collaborator, I run dressmaking and pattern cutting workshops so if you have any garment construction queries, I can also help with that…


British/Liverpool born and bred, I now live in the beautiful French Basque country with my French Basque husband, two Anglo Basque kids and our rescue cat Stevie -named after Steven Gerrard the Liverpool footballer. Blame the kids not me!!


Welcome welcome, enjoy the visit and pop me a message about anything you need help with. I’m all ears. X