Hello there!

I’m Deedee, founder of T.H.O.C Fashion Design & Development studio. Very pleased to meet you!

I am an independent fashion design specialist, product developer and brand consultant. I have over 15 years of international experience within the fashion industry, working on every aspect within fashion design and development, creating collections, managing teams, sourcing and visiting factories….you name it, I’ve probably done it!

How did I get here?

After receiving my BA Hons in Fashion Design and Marketing, I spent many enjoyable years working for various amazing companies such as the Napali Group (Quiksilver Europe, Roxy, DC shoes), Sarah Louise ltd, John Partridge…as a senior designer and design manager, running entire design departments, bridging the gap between design and production and creating product that sold in the hundreds of thousands of units. I am also the only Quiksilver Europe designer to have their designs featured in Vogue Homme Paris.

In 2017, having already launched my own brand (The House of Chickadee) and having been asked for brand advice on numerous occasions, the time was right to use these years of experience to benefit others in their quest to build a brand. And so I founded T.H.O.C Fashion Design & Development Studio.

Since starting the studio I have worked with many brands from the U.K, Europe and the States amongst others. I love the spontaneity and challenges working with brands from all over the globe brings along with the huge satisfaction of helping them realise their dreams, passing on the knowledge and expertise I have acquired and getting good product out into the universe!

Want to work with me?

I have a vast knowledge base specialising in the initial creative design process to technical design and working with a manufacturer, right through to range building, production and brand management. The Studio offers a number of services which can be discussed so as to best suit your needs or I have a selection of design, development and mentoring packages that might be perfect for you.

My goal is to make this a fun and enjoyable process for you whilst getting your ideas production-ready and use my years of expertise to mentor you through this sometimes overwhelming process of launching your fashion brand. I have a friendly yet honest and thorough approach and love getting to know my clients and their way of working.

Working on a freelance project for an independent brand

What else do I do?

What? There’s more you say? Yes, not content with helping others, I also have my own independent fashion brand and that’s the key. I know exactly what you are going through, every stage needed for an independent and larger brand alike. For start ups or established brands, I can help because not only do I have the experience, I’ve been through it all myself!

I have a small but lovely, off the peg range and also design made to measure and bespoke items for private clients.


Oh, and along with my collaborator, I run dressmaking and pattern cutting workshops so if you have any garment construction queries, I can also help with that…


British/Liverpool born and bred, I now live in the beautiful French Basque country with my French Basque husband, two Anglo Basque kids and our rescue cat Stevie -named after Steven Gerrard the Liverpool footballer. Blame the kids not me!!

In my spare time you can find me speed walking around the bay, headphones in and listening to a favourite podcast or two, road tripping around Europe with my gang, getting a me time treat facial or running after the kiddos as they try to take the sporting world by storm. I am also obsessed with vintage shopping, sustainability in life and in fashion and sparkly socks with a pair of brogues.


Welcome welcome, enjoy the visit and pop me a message about anything you need help with. I’m all ears. X

Brand logo for T.H.O.C fashion design & development studio