Hello there!

I’m Deedee, founder of T.H.O.C Fashion Design & Development studio. Very pleased to meet you!

I am an independent fashion design specialist, product developer and brand consultant. I have over 15 years of international experience working on every aspect within fashion design and development, creating collections, managing teams, sourcing and factory negotiations. My 360° view of the industry will help you develop your ideas whilst supplying you with the confidence needed to grow and build your brand.

Andree is fantastic, she made me feel more confident in my idea. She’s helped me with my next steps and I look forward to completing this project with her.”
Leila – 6 month 1-1 consulting for her start up brand. ‘LYELLA’ -UK

Want to work with me?

The Studio offers a number of services which can be discussed so as to best suit your needs or I have a selection of design, development and mentoring packages that might be perfect for you.

My goal is to demistify the business of fashion and arm you with the knowledge that is difficult to find if you don’t have industry contacts. Together we will make this a fun and inspiring process for you and get your ideas production-ready. With my down to earth and honest approach, not often associated with the fashion world, I will mentor you through this sometimes overwhelming process of launching your fashion brand.

Since starting the studio I have worked with many brands from the U.K, Europe and the States amongst others. I love working with brands from all over the globe and the huge satisfaction of helping you realise your dreams, passing on the knowledge and expertise I have acquired and getting great product out into the universe!

How did I get here?

After receiving my BA Hons in Fashion Design and Marketing, I spent many enjoyable years working for various amazing companies such as the Napali Group (Quiksilver Europe, Roxy, DC shoes), Sarah Louise ltd, John Partridge…as a senior designer and design manager, running entire design departments, bridging the gap between design and production and creating product that sold in the hundreds of thousands of units. I am also the only Quiksilver Europe designer to have their designs featured in Vogue Homme Paris.

In 2017, having already launched my own brand (The House of Chickadee) and having been asked for brand advice on numerous occasions, I felt the time was right to use these years of experience to benefit others in their quest to build a brand. And so I founded T.H.O.C Fashion Design & Development Studio.

What else do I do?

What? There’s more you say? Yes, not content with helping others, I also have my own independent fashion brand and that’s the key. I know exactly what you are going through, every stage needed for an independent and larger brand alike. For start ups or established brands, I can help because not only do I have the experience, I’ve been through it all myself!

I have a small but lovely, off the peg range and also design made to measure and bespoke items for private clients.


British/Liverpool born and bred, I now live in the beautiful French Basque country with my French Basque husband, two Anglo Basque kids and our rescue cat Stevie -named after Steven Gerrard the Liverpool footballer. Blame the kids not me!!

In my spare time you can find me speed walking around the bay, headphones in and listening to a favourite podcast or two, road tripping around Europe with my gang, getting a me time treat facial or running after the kiddos as they try to take the sporting world by storm. I am also obsessed with vintage shopping, sustainability in life and in fashion and sparkly socks with a pair of brogues.


Welcome welcome, enjoy the visit and pop me a message about anything you need help with. I’m all ears. X

Brand logo for T.H.O.C fashion design & development studio