Guest post by Aimée Lopez of Copy Unleashed "I make clothes, women make fashion." - Azzedine Alaïa As a copywriter who specialises in the retail and e-commerce worlds, I have learned a thing or two about writing for fashion that resonates with consumers. To start your endeavour, you need to sell your brand with written… Continue reading Five Helpful Writing Tips for Your Fashion Business
My top fashion tv shows for lockdown down time!
Fashion trade shows have been around for a long time and imo, are still highly relevant both as an exhibitor and as a visitor. For this post, I am focusing on what you can get out of them as a visitor and how it can benefit your fashion brand. Whilst there will be many buyers… Continue reading Fashion trade shows: How to get the most out of attending them
A mood board is a visually stunning display of ideas and imagery. Inspiration can strike when you least expect it and can be sourced from almost any genre. It can be from a swatch of fabric, historical artefacts, an image in a magazine, a flyer stuck to a tree, a stroll through a leafy park,… Continue reading MOOD BOARDS-Planning a coherent and beautiful range.