Guest post by Aimée Lopez of Copy Unleashed "I make clothes, women make fashion." - Azzedine Alaïa As a copywriter who specialises in the retail and e-commerce worlds, I have learned a thing or two about writing for fashion that resonates with consumers. To start your endeavour, you need to sell your brand with written… Continue reading Five Helpful Writing Tips for Your Fashion Business
My top fashion tv shows for lockdown down time!
Times are so uncertain and there is a lot to take onboard with many reasons to feel anxious in the current climate. There are, however, many online resources to help you with this and I really do urge you to seek them out if you need to regain a sense of perspective or be reassured.… Continue reading Work from home fashion (no leggings allowed!)
Fashion trade shows have been around for a long time and imo, are still highly relevant both as an exhibitor and as a visitor. For this post, I am focusing on what you can get out of them as a visitor and how it can benefit your fashion brand. Whilst there will be many buyers… Continue reading Fashion trade shows: How to get the most out of attending them