There is no getting away from the fact that Christmas 2020 will not be like any Christmas we have previously known either as a brand or a consumer. But that doesn't mean Christmas has been cancelled. it just means there needs to be a bit more thought put into your offering as a brand and… Continue reading REFRESH. Christmas 2020 trends for fashion & home brands and consumers
Fashion trade shows have been around for a long time and imo, are still highly relevant both as an exhibitor and as a visitor. For this post, I am focusing on what you can get out of them as a visitor and how it can benefit your fashion brand. Whilst there will be many buyers… Continue reading Fashion trade shows: How to get the most out of attending them
A mood board is a visually stunning display of ideas and imagery. Inspiration can strike when you least expect it and can be sourced from almost any genre. It can be from a swatch of fabric, historical artefacts, an image in a magazine, a flyer stuck to a tree, a stroll through a leafy park,… Continue reading MOOD BOARDS-Planning a coherent and beautiful range.
As a freelance fashion design and development studio, I receive many requests and get asked a lot of questions. There are, however, some recurring themes and ‘what actually is a tech pack and do I really need one ?’ is definitely one of them! So let me shed some light on the subject and help… Continue reading Tech Pack- What’s it all about?