fashion, Fashion business, fashion consultant, fashion design, garment tech design, mentoring, Uncategorized

Five Helpful Writing Tips for Your Fashion Business

Guest post by Aimée Lopez of Copy Unleashed "I make clothes, women make fashion." - Azzedine Alaïa As a copywriter who specialises in the retail and e-commerce worlds, I have learned a thing or two about writing for fashion that resonates with consumers. To start your endeavour, you need to sell your brand with written… Continue reading Five Helpful Writing Tips for Your Fashion Business

advice, fashion, Fashion business, fashion consultant, fashion design, food, lifestyle, Uncategorized, vintage, women

REFRESH. Christmas 2020 trends for fashion & home brands and consumers

There is no getting away from the fact that Christmas 2020 will not be like any Christmas we have previously known either as a brand or a consumer. But that doesn't mean Christmas has been cancelled. it just means there needs to be a bit more thought put into your offering as a brand and… Continue reading REFRESH. Christmas 2020 trends for fashion & home brands and consumers

advice, fashion, Fashion business, fashion consultant, fashion design, lifestyle, mentoring

Fashion trade shows: How to get the most out of attending them

Fashion trade shows have been around for a long time and imo, are still highly relevant both as an exhibitor and as a visitor. For this post, I am focusing on what you can get out of them as a visitor and how it can benefit your fashion brand. Whilst there will be many buyers… Continue reading Fashion trade shows: How to get the most out of attending them

advice, education, fashion, fashion design, garment tech design, lifestyle, mentoring, women

MOOD BOARDS-Planning a coherent and beautiful range.

A mood board is a visually stunning display of ideas and imagery. Inspiration can strike when you least expect it and can be sourced from almost any genre. It can be from a swatch of fabric, historical artefacts, an image in a magazine, a flyer stuck to a tree, a stroll through a leafy park,… Continue reading MOOD BOARDS-Planning a coherent and beautiful range.