Guest post by Aimée Lopez of Copy Unleashed "I make clothes, women make fashion." - Azzedine Alaïa As a copywriter who specialises in the retail and e-commerce worlds, I have learned a thing or two about writing for fashion that resonates with consumers. To start your endeavour, you need to sell your brand with written… Continue reading Five Helpful Writing Tips for Your Fashion Business
There is no getting away from the fact that Christmas 2020 will not be like any Christmas we have previously known either as a brand or a consumer. But that doesn't mean Christmas has been cancelled. it just means there needs to be a bit more thought put into your offering as a brand and… Continue reading REFRESH. Christmas 2020 trends for fashion & home brands and consumers
That’s it, I finally did it! My Tech Pack Template package has now launched! If you’ve been on my Instagram recently, you’ll have seen me waffling on informing you all about what it entails, how it works, how it will be a game-changer when getting your products made and just generally how delighted I am to bring you this… Continue reading The Tech Pack Template Launch!
If you are here reading this post, then I imagine the thought has crossed your mind. But taking the leap can be scary right? What if your brilliant idea doesn't work? What if it's already been done? What if no-one understands it or even worse, buys it? These are questions I get asked A LOT… Continue reading 5 Tips for a Fashion Startup