Guest post by Aimée Lopez of Copy Unleashed "I make clothes, women make fashion." - Azzedine Alaïa As a copywriter who specialises in the retail and e-commerce worlds, I have learned a thing or two about writing for fashion that resonates with consumers. To start your endeavour, you need to sell your brand with written… Continue reading Five Helpful Writing Tips for Your Fashion Business
My top fashion tv shows for lockdown down time!
A mood board is a visually stunning display of ideas and imagery. Inspiration can strike when you least expect it and can be sourced from almost any genre. It can be from a swatch of fabric, historical artefacts, an image in a magazine, a flyer stuck to a tree, a stroll through a leafy park,… Continue reading MOOD BOARDS-Planning a coherent and beautiful range.
Hello there my lovelies! Well, it's been a while since I updated the blog. I've been meaning to do so for a good while as so many great things have been happening but this year has been a real 'blink and you miss it' kind of year no? Have you been able to contain the… Continue reading Time to celebrate summer!